Orange

Interactive plasma wall MK

In response to a pitch we won for Orange in July we created all the content for an interactive plasma wall at the Orange Multimedia store, Milton Keynes. We designed a looping home screen which shows snapshots of the live content running that month.  The home screen selects a piece of content then plays a detailed full screen version.

The brief asked that the content be informative, allow the customer to interact with the screen, display commerical content and immediately be recognised as the Orange brand.  To encourage customers to interact with the screen we created a screen to promote Orange Wednesdays showing film trailers which pulled in live feed from the Orange Wednesdays website. Customers are asked to write a review of the film and see it posted up on the screen.

Another challenge was to include some existing content which encouraged customers to post videos of themselves doing a Mexican wave into our new playlist. We successfully incorporated the Mexican Wave feature into our playlist so customers can continue to play and star on the big screen.  The content will be updated on a fortnightly basis.

Client
Orange

Tags
Interactive / Motion graphics