Lodestar

The Nissan ibenefit scheme

First Image Films asked us to create an engaging and informative animation to help promote Nissan’s new ibenefit scheme. We had a tight deadline of just one week to develop the initial concept, storyboard it and produce the final animation ready for delivery on the web.

We began by creating a simple character and a graphic style which was developed through a series of storyboards. The character was placed in different scenarios to help explain the various advantages of the scheme. The animation is helped along by a friendly and informative voice over and a quirky music track.

The finished film was output for Nissan’s internal intranet and sent out to all it’s staff. The animation will also be played at various upcoming Nissan events.

Client
Lodestar

Tags
Animation