THE RUNNING STORE
AMAZON
Working directly with Amazon we created a body of work to promote the new online Amazon Running Store. We developed an interactive video to help users select their ideal running shoe. This was brought to life with a set of animated characters which the user follows through a selection of choices. As part of the wider campaign we also produced a series of animated gifs for their social channels showcasing statistics captured by running app Strava. Click here to see the static version of the interactive on the main Amazon site.

AGENCY

Amazon

Date

March 2016