We got the ball rolling this year for Campaign Big by creating a 3D pinball machine, complete with flippers, bumpers and a super retro board design. We animated the ball launching off the start spring (apparently the technical name is 'Plunger', but who wants to say that), and had it shooting its way up the ramps, bouncing off the bumpers and crashing through the flippers in typical pinball chaos. Finding the right feel for the physics was our biggest challenge with this one, but the result is a fun, pacey nod to retro arcade. As well as providing the screen visuals for the show, our graphics were also used on the set and throughout the campaign in magazine ads, print material and web promotion.

CAMPAIGN BIG AWARDS 2017

Agency_HAYMARKET

Date_OCTOBER 2017

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