NME AWARDS 2017
NME AWARDS
We took a very collaborative approach to the brief as each of the 18 categories had to feel different to the next. We explored a variety of techniques to create an 8-bit feel to our work. This ranged from hand drawn type, repetition techniques and inverting to dragging printouts of text across a scanner and digitising it again. Our animations would need to work across a huge 55 x 27ft LED screen backdrop, plus 8 walk up LED columns and another large portrait LED screen behind the presenter. We encountered a few challenges with the screens along the way. Mainly working with a high res LED which sat in a smaller pitched LED backdrop.

AGENCY

Reality

Date

14.03.2017