The NME Awards have been sticking their middle finger up to convention since 1953. Following last year's heavily glitchy awards, NME came back to us this year wanting to evolve the 2017 style to be typographically focused and in line with how the brand is evolving in its transformation away from print. A continually moving, floating multi-screen arrangement made this a super-excting project to work on and the fragmented screen formations looked super-edgy 'grrrowl!'. Also we met Serge from Kasabian at the Awards in the gents loo. Quite surreal.